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1k Listens Without Really Trying

Here is a songwriting success story for you:


I first found out about it in my FaceBook feed… Kevin Doucet, a personal friend and an epicsongwriting reader, was thanking the people who had shared and watched his music video… 1.3k listens at the time.


Of course, I messaged Kevin and was on the phone with him the next day…. here’s what I found out:


River Water-Song Cover
River Water-Song Cover, Photo credit:


River Water

Kevin wrote “River Water” about great memories growing up on the Kennebecasis River. He recorded it in his home studio, make a picture video and posted it on his FaceBook page.


2 days later, Kevin started hearing from high school friends he hadn’t seen since high school, stories from people about the personal significance of the places referenced in the song, stories of memories triggered by the song, stories about old friends.


Kevin Doucet, gigging in the woods
Kevin Doucet, gigging in the woods, Photo: Michael Bastarad



How Did He Do It? (Because We Want To Do It Too!)


Here’s the FaceBook post


and his social media introduction:


“New tune I wrote recently: “River Water (A Song for the Kennebecasis)”, that I recorded this summer at my home studio. I’ve got alot of great memories growing up close to this river in New Brunswick, which is a tributary of the Saint John River. Hope you enjoy listening to it. Special thanks to Martina Tomaníková and Jeremy W Thorne for doing an amazing job on harmonies on this one. I made a picture video to go along with it, with a few photos of the river and the countryside, because well… its fun to watch while you listen. A shout out also to Michael Bastarad for the pic of me he took thats in the video. I’ll be adding this to my first album “Little Lunch” along with two others I’ll be recording soon . Find all of them at


Let’s read that again:

New tune I wrote, good lead… could be a song lyric, it has rhythm… the songwriter might be honest or interesting, “My NEW Song” would have lost half of its shares because most people have stopped reading, skimmed past your post and already forgotten about you.

Kennebecasis River, a very specific place, people that know about it know that other people don’t know about it

great memories growing up – YEAH! HAPPY SONG!

A summer song, with an ideal release time, August is as hot as it gets in the Maritime Provinces.

Tagged people that helped him (he’s thanking people, must be an honest guy)

and most importantly:

Always end social media posts & publicity with your best contact information



This is a brilliantly successful example of:


that is targeted specifically to everyone that lives in or knows the Kennebecasis river valley.

1.3k to date… more people heard River Water, in two days, than his last three songs, total listens…

Love that!


(Read Get More Social Love For Your Songs, for more ideas you can to implement)


Kevin did this with a song and picture video posted on FaceBook.


Just a FaceBook post:

  • No FaceBook boost, no $ spent
  • No promotion, no $ spent
  • No YouTube channel


In his words:

“I’ve been posting songs on FaceBook to test them… to see what sticks.”

Let’s call this: test successful, let’s repeat it but bigger!


Kevin is rerecording River Water for his upcoming CD, and is working on a couple of new songs about small town Nova Scotia.


Show him some social love: listen, share if you like it… Kevin would do it for you 🙂


Kevin Doucet-River Water-kayak kennebecasis
Kennebecasis River, Photo credit:


Action Steps


Make them Feel

People want to watch, listen & share your music

If they listen… If they like… If they FEEL!

Write songs so your audience feels emotions.



Release your song, don’t wait for a perfect recording

If it resonates with people, a song can take on it’s own life… honesty and emotional impact are more important than a perfect recording. Especially, if the quest for a “perfect” song or a “perfect” recording prevents you from releasing anything!



Be ready in case it goes viral

It can be hard to guess what will go viral. You need a way for audience to find you again… don’t loose the momentum, have a way to do it again!

This could be building an email list, YouTube audience with subscribers and shares,


Be sure your sales funnel (yes, musicians and songwriters need to be thinking in these terms) is simple and easy. It should be:

  • FREE
  • NO HASSLE – I’ve not joined many email lists because it took too many steps
  • SIMPLE, <10 seconds if possible, max 30 seconds
  • SOMETHING THEY REMEMBER SIGNING UP, otherwise they won’t engage with you later


The more steps to sign up or subscribe, the fewer you will get.


For epicsongwriting, the bonus is a Quick Start Guide to Daily Songwriting,

a 5 page PDF to help you create a regular songwriting routine that starts with 5 minutes a day….

Click in this box if you haven’t read it yet 🙂


Free: Daily Songwriting



For live situations like a show, a QR code that people can scan it crazy efficient, especially if you have a free incentive and you tell your audience about it.

Someone can scan the code with their phone and a QR reader app will send them your link on the Internet, faster than they can type in your website address, and no misspellings!

You can put these on posters or on your merch table to get your audience connected to you.

Google: QR code generator and try it out

I created this one for for free in about 25 seconds…


publicize yourself, music marketing, listen to me




Leave a comment below:

What do you still need to do to be ready for a viral hit?



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© Trevor Dimoff,, 2019